We Know What We're Talking About

The Only Athlete Branding Program Developed By Brand Marketing Experts & Professional Athletes

Carlie Green-Medina

Founding Director

Carlie Green-Medina

Carlie Green-Medina has spent more than 10+ years in corporate leadership positions. She has held Executive-level Marketing positions for multiple large corporations at a National and International level, including Caesars Entertainment and Star Entertainment Group. In these positions, a large component of her role was responsibility for building the brand awareness and reputation management of the overall business and related business brands. Her roles also included strategic direction and management of marketing, advertising, digital marketing, creative, events and sponsorship. In September 2017, Carlie launched Agency X an Athlete Brand and Sports Marketing Agency, utilising her extensive work experience in brand, digital and marketing to assist Athletes and Sports Organisations to advance their brand, marketing and commercial opportunities. She has worked with many athletes at all stages of their careers, including State, National and International levels, who are focused on building and protecting their personal brands and that of their supporting networks.

What Athletes Say

Australian Footballer & Socceroo

Adam Taggart

Australian Footballer & Socceroo

Agency X provided us with some great knowledge to help improve our personal brand. They demonstrated the untapped potential in Australian footballers social media presence and gave us some insight in strategic planning to get on top of it.
A-League Footballer | Brisbane Roar

Jack Hingert

A-League Footballer | Brisbane Roar

I’ve really learned how important it is to understand and build my brand as an athlete. I’ve discovered a lot about myself and been able to create opportunities for myself both within and outside of football because of this. I never realised how many people want to work with me just because of my position as an athlete. We need to use our brands to our advantage. I highly recommend to all athletes to start building your brand now as I wish I knew how important it was for my own personal benefit earlier.
Cricketer | Brisbane Heat & Queensland Fire

Georgia Prestwidge

Cricketer | Brisbane Heat & Queensland Fire

Very eye opening to the possibilities of maximising social media opportunities.
Australian Professional Golfer

Liz Elmassian

Australian Professional Golfer

Loved every moment of it and would love to do another one in the near future on evaluating how we went with our branding. Carlie was very engaging and you couldn't keep your eyes off of what she was talking about! She is a fantastic presenter and she really wants all of us to reach our potential.

Sporting Organisations We've Worked With

Coming soon!

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